It’s totally possible to run a successful business without compromising your personal life and values.
WE Accounting was born thirteen years ago, when a husband with extensive accounting and auditing experience and a wife with a banking, finance and retail background decided to combine their talents and set up their own business.
While Wyndi and Eli Tagi started out just ‘doing people’s books’ a decade later they are also coaching small businesses, providing accounting and virtual CFO services, running an outsourcing centre out of the Pacific Islands, sitting on multiple Governance boards, rolling out financial literacy packages to communities in need and doing everything they can towards their higher purpose – to enhance the mana of Māori and Pacific people.
The only organisation to win three or more awards in one year at the Xero awards, WE has a strong belief in understanding people’s entire lives before trying to help them grow their business. They strive to understand people’s ‘why’ so they can help them increase their profit without it taking a toll on the other personal values they hold dear. Māori beliefs of manaakitanga and hauora run through everything they do and they are living proof (with five sons, 3 granddaughters and a workforce across NZ and the Pacific) that you can run a business and still be a fully-participating member of your aiga or whānau.
WE Mana has been a catalyst for change within the accounting industry
Not only by providing a different type of service to clients, but by being leaders in diversity and acting as role models for young people in their communities. Having no role models themselves when they started out, they want to encourage other Māori and Pasifika businesses to thrive and be proud of who they are and where they come from.
